NO FRANCHISE IS TOO SMALL FOR BIG PRESS
At Franchise Elevator PR, our mainstay is to help emerging franchise brands, no matter their size, get the “big” attention they need to grow and support their systems.
Whether you are an entrepreneur with a vision to become “the next big thing” or an emerging brand slowly climbing your way to the 100-unit milestone, or somewhere in between, Franchise Elevator PR will help you meet your goals.
Our specialty PR programs are designed specifically to serve emerging franchise brands – to create the media exposure they need to attract both franchise candidates and customers that will effectively elevate them to their desired levels of growth.
FRANCHISE LEAD GENERATION
CONSUMER BRAND AWARENESS
To drive franchise growth – our main objective – our team raises awareness of your franchise opportunity by employing a variety of story angles that reach qualified prospective franchise candidates.
Whether you are trying to sell franchises or win audience trust and preference, it all boils down to brand awareness. Our team works with your marketing team to drive quality coverage that puts your brand in the media spotlight.
To generate buzz around the opening of new franchise locations in select markets, we aggressively pitch media outlets in the relevant local/regional areas. The goal is to elicit customer trial, as well as interest from potential franchisee candidates.
The story is only as good as the messenger! We media train all designated spokespeople, providing both brand and franchise development talking points, so interviews have the potential to attract more customers – and franchisees.
In addition to proactive media outreach to generate positive coverage, we help clients navigate through negative situations with sound crisis management strategies.
Over the years, we have helped countless emerging franchises build credibility in the marketplace through positive awareness of their brands, and their franchise opportunities. We understand what it takes to create a newsworthy story!
Our clients have been featured in or on countless media outlets across the country, see what they have to say.
“Franchise Elevator PR is a fantastic agency partner and important extension of the Oxi Fresh team. Their ability to develop and nurture relationships with media, as well as their understanding of client service, has transformed our franchise system and launched our brand to the next level. They consistently go above and beyond to create meaningful public relations campaigns that produce quality results.”
– Jonathan Barnett, Founder & CEO
OXI FRESH CARPET CLEANING
“Franchise Elevator has been a key partner in helping us build our brand. I can honestly say we wouldn’t be where we are today without them. I give my highest recommendation, these guys are the real deal!”
– Thomas Nieto, Founder & CEO
MAIN SQUEEZE JUICE CO.
“Franchise Elevator has been the perfect partner for our public relations efforts. They have firmly obtained the pulse of our brand and have exceeded expectations when it comes to generating our desired publicity objectives. Their efforts have resulted in millions of media impressions that have no doubt contributed to our improving in-store sales, as well as the growing interest in our brand from potential franchisees. We highly recommend this accomplished team.”
– Rob, Arnold, Founder
“Franchise Elevator has been a great partner for Woops. The team we work with is extremely organized, thorough and professional. In our first year working together we've gotten many great PR both on the national and local level. They put a lot of effort in understanding our brand standards and tone of voice and we very quickly trusted them with representing us. They are truly committed to our success and growth, extremely patient with explaining the strategy, great on setting expectations and quick to respond to any question or concern.”
– Tal Aviv, Founder
A seasoned and versatile public relations professional, Michael has more than 20 years of experience helping organizations in both the public and private sectors enhance their brand image and increase visibility in the media landscape. His work in the franchise space spans nearly 15 years, during which time he has designed and managed successful PR programs for such brands as Dunkin’ Donuts and SUBWAY, as well as countless emerging franchise systems. Throughout his career, he has also earned a reputation as an industry thought leader, as well as a go-to source for countless media outlets across the country.
Prior to co-founding Franchise Elevator PR, Michael served as Vice President of Fishman Public Relations, where he directed the media relations efforts for both established and emerging franchise brands over a nine year period. Previously, he worked in conjunction with various city and state leaders to shape and enhance the Chicago Transit Authority's transportation network, served as a spokesperson for the Miss America Scholarship Organization, and played a key advisory role to Croatia’s U.S. Ambassador in Washington, D.C.
Michael’s career and public relations advice has been featured in various publications, including Global Franchise Magazine, Franchise Update, VoyageChicago and Loyola Magazine, among others.
He holds a degree in Communications from Loyola University Chicago.
A journalist turned publicist, Joe grew up in New York and feels the only acceptable pizza is John’s on Bleecker & 7th Avenue in Manhattan. A former reporter, sportswriter and editor for Newsday (N.Y.), the Chicago Sun-Times and the Southern California News Group, he started his public relations career working for the UFC in Las Vegas and then for Bellator MMA (Viacom) in Chicago. During that time, he traveled all across the U.S. and Canada promoting mixed martial arts events in sold-out arenas, including UFC 129 in Toronto’s Rogers Centre, which had a sold-out crowd of 55,724.
Now Joe prefers to be home with his wife, chasing around their infant daughter.
Armed with nearly two years of experience and a firm understanding of the franchise industry, Cami is dedicated to her clients and has developed an extensive media network of national, business, trade and industry publications. Her clients have been featured in and on leading media outlets such as Good Morning America, Entrepreneur, Authority Magazine, HuffPost, AOL In the Know, Tastemade and Inc., among others.
Prior to joining Franchise Elevator PR, Cami held more than 10 internships and positions in the marketing and public relations field, with companies such as Barnes & Noble Bookstores, TCU Athletics, Shedd Aquarium. She also lead her student-run agency, Roxo, as Vice President.
Cami is a 2017 graduate of Texas Christian University, where she received a Bachelor’s of Science degree in Strategic Communication, with a minor in General Business.
Hannah came to Franchise Elevator PR after graduating from Ball State University in May 2018 (shout out to David Letterman) with her Bachelor’s degree in Journalism. She found her passion for public relations by getting involved in her sorority and other organizations at school, and interned for Prevent Child Abuse America in Chicago. She is originally from the suburbs of Chicago.
Gabriela (Gaby) Gutierrez graduated from Bradley University in May 2018 with a Bachelor of Arts degree in Television Production and Spanish, as well as a minor degree in Creative Writing. Prior to joining Franchise Elevator, she interned at CLD PR, a Los Angeles-based PR agency whose client categories cover everything from luxury to contemporary, bridal, swim & sport, lifestyle, fine jewelry, accessories and more. He primary focus at CLD PR was social media and influencer relations. As an Account Coordinator at Franchise Elevator, she has worked on a vast array of clients, securing both national and local media placements on their behalves.
Marte has been working in the public relations space for two years in a variety of capacities. Starting at a food and hospitality boutique agency after graduation, she gained a solid foundation in her skills. She then moved on to the other side of the coin by taking on a research position at Cision before moving back toward agency life with Franchise Elevator PR. Since joining Franchise Elevator, she has worked on numerous clients in a variety of industries and has secured placements in and on FOX Business, Las Vegas Review-Journal, The Ringer and more.
Marte graduated from Indiana University in 2017 (Go Hoosiers!) and is originally from the South Bend, IN area.
For any questions, new business and media inquiries, call or email us